I can’t believe this is a title I have to write in 2020. A year where we have seen the systemic racism in America grow and divide us, even to a point where we don’t recognize the America we thought we lived in. In the same year we are seeing Genocidal acts we thought we would never see.

As Armenians we have been able to pick up the pieces and our Diaspora has survived and we are not persecuted for our ethnicity outside of Turkey, thankfully, until today. I want people to feel and understand what we, as Armenian People…


[Reposting the original Visible Factors article on keyword search data reports in Adwords for your viewing pleasure]

If you’re a digital marketer, you have probably managed Google AdWords campaigns a few times or use it on a regular basis. The primary reason we love using Adwords is because of the precision to get down and target searcher intent, to get in front of the right people, not just the most people. If you’ve used AdWords, you know it offers a variety of metrics and reports allowing you to track and analyze your ads and keyword performance in order to optimize…


[See original story on changes to dynamic search ads on our blog]

If you are actively using Google AdWords, then you know that Dynamic Search Ads (DSA) are the easiest way to reach customers that precisely match your offer on Google. The best thing about DSA is that they use your website to help target your ads and fill in the keyword-based gaps in your campaigns. …


Most companies we talk to don’t have a ton of experience with conversion rate optimization and how to effect it in a positive way. Especially as a retail brand taking their products online, it can be overwhelming to understand things like traffic sources, conversion rate, exit pages, etc. And, even as we talk to startups, there are many situations where we find companies are frantically searching for a secret silver bullet to solve for increasing revenue or signups.

Once you dig down though and focus in on the most important conversion metrics, you start to focus in on the things…


Scared. Sad. Defeated. This is a lot of what I hear and see today. From friends to strangers while eating lunch or at coffee shops. Hearing the anger, sadness, and general defeat in their voices makes me emotional. In 34 years, I’ve never seen an America like this.

How can we not be scared though? About racism and sexism that exists in large numbers really brought to the forefront in this election process. Our beautiful and progressive country, torn through this election by hate.

I’m worried for minorities, females, and immigrants being persecuted. Not allowing them to be able to…


Every year, I watch the ESPYs and every year I’m touched from Jimmy V’s speech about laughing, thinking, and crying and never giving up to Stuart Scott telling us to fight like hell. This year, beloved athletes and poor Zaevion Dobson’s mom talking about gun violence.

The tragedy and perseverance struck a chord with me this year. The thing is, most of us aren’t really affected by violence taking a life from us, especially at a young age. …


[See the original post about how to start an email marketing program with existing subscribers is on the Visible Factors Blog]

We’ve run into a couple instances where our clients are sitting on a large list of email addresses or are starting an email program and just want to blast everything out at once. Recently, a member of our team pointed this out to me and it was a really interesting conversion. Based on that, we thought it would be important to talk about how to get value instantly, without overwhelming yourself and your subscribers.

One step at a time.

There’s an old saying, “you…


I would like to think this is my typical set up for content. ;)

[ Originally posted about Holistic Content Marketing on tonyadam.com ]

Content is king. We’ve been hearing this for years, and, to this day it is still the truth. But, the type of content and mediums to promote it have been different and can vary. But, while I was working with one of our clients on marketing strategy, I realized how important it can be to their business.

I like to think about things holistically and how each channel helps each other. I’ve proven this method to work really well when put to use with clients, companies I’ve started, and/or advised…


I had so many thoughts to share about 2015, the past couple years, and most importantly, looking forward at the future. I would say that 2015 was very much up and down, very volatile in terms of personal and professional achievements and relationships. Looking back over the last few years, the one thing I’m very excited about is my growth, across the board. I’ve matured so much and found out so much about myself and what is important to me. Relationships, always being the most important.

Coming out of 2013, which might have been the toughest year of my life…


[ This is a re-post from my blog, where the original article can be found]

A little over a year and a half ago I resigned as the CEO of Eventup, the company I founded and loved with all of my heart. I thought my career was over, and I tried to put aside my depression of not turning Eventup into an extremely successful company. I’ve never failed at what I do — every situation I had gone into, I found a way to win (i.e. drive growth). This was new and it was hard to stomach for me.

But…

Tony Adam

Founder/CEO of @visiblefactors. Previously was the founder/CEO of Eventup. Ran marketing teams Myspace, Yahoo! & PayPal. In a constant state of hustle.

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